The most trusted global expansion management company

About Us

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Unique experiences for all businesses

The Company

Overview

Your search for a reliable on-ground partner ends here…

Royal Eficaz comes with high-value expertise in business and international trade and provides end-to-end support, right from ideation to documentation and incorporation.

As a young and dynamic company, we take an aggressive approach to resource delivery while staying involved in all stages of the company’s development Operating across a wide range of fields, we combine multiple areas to organically produce new value for your business. We strive to develop fair and friendly relationships with our partners to achieve long-term growth. Royal Eficaz has built a core enterprise system that provides sound, transparent, efficient, and effective governance structures that include all areas of study.
The Company

Overview

Your search for a reliable on-ground partner ends here…

Royal Eficaz comes with high-value expertise in business and international trade and provides end-to-end support, right from ideation to documentation and incorporation.

As a young and dynamic company, we take an aggressive approach to resource delivery while staying involved in all stages of the company’s development. Operating across a wide range of fields, we combine multiple areas to organically produce new value for your business. We strive to develop fair and friendly relationships with our partners to achieve long-term growth. Royal Eficaz has built a core enterprise system that provides sound, transparent, efficient, and effective governance structures that include all areas of study.

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Unique experiences for all businesses

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Vision

To be known as UAE’s premier trading company by offering investors an opportunity to establish themselves in the region.

Mission

Our mission is to provide businesses with the best possible experience and the highest quality of service so that they return to us again.

Values

In all we do, to conduct ourselves with candour and integrity to provide our clients with value, quality, and service.

The Lineup

Management Team

Chief Executive Officer (CEO)

Nurliza Mohamed Yusuff

Ms Nurliza is a strategist and facilitator who believes reputation building is the key to organisational success. She supervises every commercial business activity with a keen eye to ensure that no client is left dissatisfied. She guides corporates to triumph with fantastic creativity and resilience, extrapolating the woman’s power.

Chief Financial Officer (CFO)

Ahmad Fais Fauzi

The company’s financial advisor, Mr Ahmad, keeps all financial planning, analysis, and cash flow in order. He is a constructive decision-maker who uses detailing and scrutiny to take the minutest financial decisions.

Chief People’s Officer (CPO)

Faten Jasmee

Ms. Faten Jasmee comes with extensive experience in human resource strategy development and executive-level management. She designs training programmes and also handles crucial resource and budget forecasting for the organisation.

Technology Advisor

Nabil Malik

Acquired production technology specializing in the field of Tool and Die technology from German-Malaysian Institute and professional certification in mechanical engineering supported with more than a decade industry experience of working with clients across borders in Malaysia, United Arab Emirates and the Middle East Region. He is now a STEM educator.

Learning & Development Specialist

Krishna Prasad

Master Corporate Trainer, Speaker, calligraphist, and communication specialist who is associated with many MNCs and educational institutions. His experience and association with people from various domains help him to effectively manage people and their behavior. He is creative and possesses excellent inter-personal management skills.

Business Director

Nik Fakhrul

With over 28 of years experience in the Telecom Industry both in China and the UAE, Nik is a talent bundle. His network and connections that he has built over the years across the telecom industry is definitely an advantage for similar brands associating with RE. His expertise in operations and managements as regards business development and client relationships makes him the most suited to direct the business development segment at Royal Eficaz.

Investment & Global Expansion Director

Ahmad Faizal Iskandar

Mr. Ahmad Faizal Iskandar is a well-known personality in the tourism and hospitality industry with over 25 years of experience. As the Investment and Global Expansion Director, he was once based in Dubai to defend, enforce retention and enhanced business performance and responsible for driving international and inbound arrivals to Sunway Resorts, especially from the Middle East, North Africa, and Central Asia region, while also overseeing other geographical areas.

Special Project & Business Consultant

Ainah Dewaal

Ainah, our Special Project and Business Consultant brings diverse experiences, including five years in the airline industry and part-time modeling. Her true passion lies in inspiring children, leading to her venture into children’s fashion and motivational talks. Currently, she is pursuing an Executive Diploma in Early Childhood Education at the prestigious University of Malaya. Simultaneously, she is enrolled in an ongoing Diploma in Early Childhood Education from the HEI School in collaboration with Helsinki University, a testament to her dedication to staying at the forefront of child development practices. 

Director of Business Development

Muhammad Deen

Mr. Muhammad is the Director of Business Development for Royal Eficaz General Trading LLC in Southeast Asia, overseeing market expansion, customer acquisition, and partnerships. With a background in documentary film production and a wide network, he facilitates business opportunities and financing for SMEs. A devout Muslim, he actively supports Islamic programs and initiatives, exemplifying his passion for positive impact.

The Alliance

Strategic Partners

SAL Communications

SAL is a strategy powerhouse providing comprehensive perception strategy, branding, and marketing solutions to individuals and institutions in the UAE and across the globe. Read More…

De’ Crystal Oil

A stalwart in the Gold Bullion market, De’ Crystal oil is a trading and export company that also specialises in the petroleum-based product market. The company is a trader of minerals, dispensing them to power plants and boilers across Asia. Read More…

BLACK International

BLACK International is an event management firm composed of passionate and dedicated young and vibrant professionals with accumulated experience of more than 20+ years and delivered successful events from idea conceptualization to event execution. Read More…

Yolk’d

Yolk’d as a food and beverage incubator. We aspire to innovate authentic delicious food to suit the modern world through innovation and fusion with creativity. We are also creating a platform for F&B entrepreneurs in Dubai to showcase their food  creations. Read More…

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